Maximize Your Google Campaigns with Innovative Solutions! Get the Most Out of Your Funded Campaigns with Cutting-Edge Solutions that Produce Exceptional Conversion Rates and ROI.
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Experience INCA's Innovative Solutions for High-Converting Google Campaigns and Reap the Benefits of Advertising Today!
Google Search Campaigns
Cost-effective, high-quality Google search campaigns
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Remarketing Campaigns
Reach out to potential customers who have previously engaged with your business through a remarketing campaign.
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GDN Campaigns
Utilize the Google Display Network to advertise your business on a variety of websites that are strategically selected to generate high-quality leads.
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YouTube Campaigns
If you have effective videos, we can boost their visibility through paid promotions on YouTube, reaching out to as many relevant viewers as possible
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Based on our track record of running successful paid advertising campaigns on Google, INCA has become a certified partner of Google Ads. That means you can count on us to deliver quality service.
Maximize the potential of your paid Google campaign with INCA’s (PPC Company in Israel) attractive paid promotion package for Google. Our years of online experience in website promotion ensure that you’ll enjoy all of our professional advantages to achieve optimal results. Take advantage of our professional expertise which include:
Paid promotion on Google pertains to the ads that exhibit on the search engine results pages, typically above or adjacent to the usual search results, and in a comparable format. Essentially, when you advertise on Google, you must select relevant keywords that your potential customers may use to search for the product or service you provide and produce an ad that will manifest in the search results when those words are searched for.
However, the process can become complex for businesses since they are not the only advertisers vying for exposure to users searching for specific keywords. To resolve this, Google created an auction system that determines which ads appear in the search results. Advertisers submit bids indicating the price they will pay for each click on their ad, which is known as pay-per-click (PPC). The greater the bid, the more likely the ad will be displayed. However, unlike traditional auctions, Google considers an additional factor called “quality score” when selecting the winning ad.
Google determines the ranking of paid ads in search results based on a few key factors. These include the relevance of the ad and landing page to the user’s search, the quality score of the page, and the maximum price the advertiser is willing to pay for each click in an auction or public sale method. For instance, if someone searches for “moving company in the north” on Google, the top results in the Google ad search will be based on companies located in the selected geographic area, with a physical office address on their page, and willing to pay the highest amount per click compared to other companies. Essentially, paid advertising on Google works like any public sale, but in a digital and automated manner.
The quality score of a page is a vital aspect to consider when ranking ads, and it holds the same weight as the price the advertiser is willing to pay for each click. Google calculates this score based on the estimated clicks, the relevance of the ad to the user’s search, and the landing page or site’s experience that the ad leads to.
The parameters that determine a high-quality score for pages include the following:
A crucial advantage of advertising on Google is the option to set a daily budget for each ad. When the daily budget is exhausted, Google ceases to display the ad for the rest of the day, preventing the accumulation of additional clicks and charges. However, it is worth noting that some keywords may have a relatively high cost per click (based on the number of advertisers interested in them), necessitating a relatively large daily budget to achieve results.
To create an effective advertising journey, it’s important to distinguish between two types of campaigns. The first is search network advertising, which enables you to reach customers who are actively searching for your product or service on the search engine, and your ad will be displayed above or below the organic search results. The second type is media network advertising, which encompasses over two million sites as of 2020 and provides the opportunity to reach customers who are browsing sites relevant to the topic, even if they haven’t searched for your service. For instance, if you visit a website that features tourism-related articles, you’ll notice that Google displays ads for flights, hotels, and popular tourist attractions.
If you’re planning to advertise on Google, but are unsure of which network to choose, here are some ome general guidelines: If you provide a service with a high search volume, like pest control or car rentals, then advertising on the search network is ideal for you. On the other hand, if you’re promoting products that people buy impulsively or throughout the year, like fashion brands or digital products, then a combination of search and media network advertising will be more effective.
In most cases, the answer to this question is yes. If you are confident that people are searching for your product or service online, then there are various advantages for all sizes of businesses to take advantage of paid promotion. However, it is crucial to acknowledge that the competition for advertising on Google is fierce, and you need to have a comprehensive understanding of the system to pinpoint the right audience. To obtain the best possible return on your advertising budget, invest time in learning how to develop an effective campaign or engage the services of a professional with relevant experience before you launch your first campaign.
Properly setting up the campaign is crucial and requires a solid grasp of the advertising interface. A single error in the settings could cause the ad not to appear on the media and search networks.
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Perform keyword research to find competitive terms that drain your ad budget. Pinpoint relevant keywords and low-search-volume phrases that can enhance the quality of customers visiting your website. For example: "cost to change car headlights" could benefit an auto repair shop, despite its low search volume.
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Negative keywords are crucial in Google advertising to avoid showing your ad to users who search for related phrases but aren't interested in your service. For instance, if you sell graphic software and a user searches for "free graphic software," adding negative keywords such as "free" or "no payment" can prevent your ad from showing to them.
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For effective ad management, avoid creating all your ads under a single ad group. When creating a funded Google campaign, divide it into different ad groups that are categorized according to groups of keywords.
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Crafting quality ads is crucial for any paid promotion. If you lack the expertise, consider seeking help from a company that can do it for you. Unattractive ads won't help you stand out from the competition. To ensure the success of your Google paid promotion project, the words you select will be an integral part of the ads' abilty to convert.
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When setting up a campaign with the aim of generating leads or sales, it is essential to track all associated actions. This means you need to be aware of who contacts you, leaves their details, or completes a purchase. Through conversion tracking, you can optimize the campaign by identifying successful keywords and ads and those that are not converting.
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Constant monitoring and optimization are crucial for the success of your Google ads. Be prepared for changes as you proceed with your paid promotion, and keep tweaking your approach to achieve the best results. Continuously optimize your campaign to identify the most effective ads.
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When advertising on Google search, it is important to write a responsive ad that will receive an excellent quality score from Google. Make sure to have as many different and varied titles as possible that motivate action and as many descriptions as possible that best explain your service/product.
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Ad extensions improve Google ads by offering advanced options for easy customer engagement. Mobile ads can feature clickable phone number links, while location extensions help customers find your business's branches. If you have an app, include an extension with a direct download link. Adding multiple extensions to your campaign will increase the prominence of your ads in search results.
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An effective landing page requires the right content and a clear directive. If you want people to get in touch with you or reach you on WhatsApp, make sure your phone number is easy to spot. If your Google ad directs to a longer landing page with a contact form, include the form multiple times. Furthermore, make certain that any links work properly and load quickly to maximize the efficiency of your paid advertising.
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There are two primary options for promoting your website on Google: organic promotion using SEO and paid promotion. While organic promotion can help drive traffic to your site without paying for each click, it demands a significant investment of time and resources in creating content, building links, and other actions to rank among the top search results on the first page. This process is typically slow and can take several months or longer. In addition, many website owners who try to do it themselves without the assistance of a promotion company never make it to the first page. Moreover, organic promotion does not allow you to feature in the media network designated for paid advertisers only.
On the other hand, paid promotion offers a wider variety of ad types than the organic search results that come with organic promotion. Your ad will appear within 24 hours, enabling you to launch a campaign quickly. In addition, advanced targeting options are available based on factors such as age, gender, location, and interests. You have the flexibility to start and stop paid promotion on Google as needed, and tailor the budget and operating schedule to suit your business needs. Unlike organic promotion, which may require significant time and resources without guaranteeing results, paid promotion is more likely to generate immediate outcomes.
Our clients can expect to work with skilled consultants who specialize in various aspects of digital advertising, including paid promotion on Google and other complex campaigns.
Google Ads is the tool used for paid advertising on Google. With this platform, you can create ads to appear on either the search or media network. For every keyword used in the search network, there is a cost per click, meaning you only pay when someone clicks on your ad.
Pay Per Click (PPC) is the term used to describe Google’s paid advertising system, where advertisers are charged for every click their ad receives.
For additional information and to start planning your digital campaign,please reach out to us either by calling 1-700-70-90-71
or by filling out the contact form. We are here to assist you with any inquiries.
The success of our company is due to the handling ability and flexibility of the promotion and marketing firm in serving a company as large as ours. INCA was involved and contributed to the success of the project from the planning stage to the website building process. Even after the launch, the company continued to provide high-level service and expertise. With the support of INCA, our website was positioned towards high rankings based on the defined marketing objectives, which helped us achieve the desired business results.
Limor Barnea - Digital Manager - Strauss
INCA has miraculously improved our position on Google for the most important competitive keyword for us, which other companies have not been able to do before! INCA's promotional work for the Levy brothers ceramic importers is high quality and professional. Together we have been able to reach well thought out decisions for constant improvement as well as maintaining the good results.
Neta-li De-larena Curiel - Advertising and marketing manager - Levy brothers
INCA is providing two services for us – SEO and PPC. Their work on our SEO made TIME WATCH number one for our most important and competitive keyword, and kept it that way for years. At the same time, a successful marketing strategy with our Google ads campaign led to a significant increase in our leads quantity from smartphones.
Ronen Porat - CEO TIME WATCH
A year ago, INCA became a part of our journey as we launched our new website. We quickly came to understand the expertise of their team and delegated our digital efforts including website promotion, Google AdWords management, and social media to them. With their capable and reliable team, we conquered complex processes and earned outstanding results. To Yoav, Moran, Shiran and the entire supporting team, you are all experts in providing exceptional service and are always on hand to tackle any professional inquiries, issues or problems. Here's to continuing our collaboration and creating more successes.
Dana Namdar - Gome Gevim marketing manager
Moran, Yoav and everyone on the team, thank you for a professional service and warm and reliable attitude. We recommend you with love and affection.
Attorney Ron Halevy - Hagit Halevy lawfirm & CO
Top level service, working fast, great huma relations, and always with the finger on the pulse and professional as far as campaigns are concerned. We highly reccomend INCA.
Noy Rosen - Marketing manager - UBITECH
A team of professionals, that provide the peace of mind and the best feeling a client needs. Our work together proved time and time again that I am in the best and most caring hands. The high availability, the kind service, and the thorough, on time reports with recommendations moving forward are a dream.
Dana Tzanani - C Company
We have been working together for a long time and I would like to express my gratitude. Your service is amazing. Always available. Kind and ready to help with every request I have in the best way and in great speed. You give me peace of mind as far as media is concerned and I would like to thank you for that. Thank you very much.
Ofer Nehamia - DECOR TAPET - Logistics and purchase
I want to thank the great team at INCA. The number of new clients that we are getting has grown significantly. They provide fast, courteous, and professional service. I recommend them highly.
Limor Baram - Studio Baram - Owner
I want to thank INCA for a courteous and pleasant professional work. They have been accompanying us for several years in PPC advertising and there is no doubt that they provided us with good results. Apart from that, they always have their finger on the pulse and make sure that our sites are the most correct and relevant for advertising. Not long ago, we launched a new website and Moran accompanied us step by step with attention and professionalism so that the website would take off in the best possible way.. May we have many more years of joint and fruitful work.
Noa Kafri - Magnor electronic pest control
We started working together after knowing each other, and stayed thanks you the service and professionalism. We have the experience, the knowledge and the motivation to market the business ourselves, but after a while we decided that we needed professional support. INCA are much more than marketing experts; they are full partners in the success of the business. Sometimes we feel that they care about the development of our business much more than we do. Their professionalism stands out at any given moment, and beyond that - their availability, services, attention to detail and genuine concern for our success are what won us over. We are happy that we chose INCA as partners for the success of our business and feel that we have arrived at a professional home that has everything we need as a developing and growing business. Thank you.
Vered Segev - ECOLEADERS - School for training directors and talents
By providing guidance and support, we enable our clients to concentrate on the essentials.
