Social media marketing is crucial for modern advertisers, and Instagram, once just for personal use, is now a powerful advertising tool for businesses. Using Instagram to advertise can be challenging due to its unique algorithm and high competition, making a personalized advertising strategy crucial for success. INCA specializes in creating effective strategies tailored to each business' unique goals, ensuring maximum impact on the platform
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Sponsored ads on Instagram are executed via Facebook’s “Business Manager” advertising system. When launching an advertising campaign, it is typically given the opportunity to appear on all platforms offered by the advertising tool, such as Facebook Feed, Instagram Feed, Stories, Reels, etc.
However, if there are accounts that want to advertise on Instagram with a concentration on particular Stories or Reels, it is possible to achieve this through the “Business Manager” advertising tool with specific placements.
Advertising on Instagram feed with a link to a built-in lead form/landing page/website
Advertising a video on Instagram feed, story and reels with a link to a built-in lead form/landing page/website
Advertising a product catalog
Advertising on Instagram story
Advertising on Instagram Reels
Advertising a photo gallery. Each photo could lead to a different destination
By utilizing a well-targeted audience, we will create an Instagram advertising campaign that will attract customers for you. Every campaign is given the highest level of focus during its development and conception.
Over the recent years, the experts at INCA have achieved remarkable success in executing numerous marketing campaigns on different social media networks, including Facebook and Instagram. Through experimentation and error, we have learned the techniques that work effectively for reaching various target audiences and have applied a range of methods to optimize campaign results. Our approach involves working with clients to build custom campaigns, starting with defining campaign objectives, developing landing pages, websites, and crafting visually appealing advertisements with eye-catching visuals and videos.
The leads generated from your Instagram advertising campaign will remain on your distribution list for a long time and can be continuously marketed with related products and services.
A successful advertising campaign on social media platforms like Facebook, Google, or Instagram requires proper planning from the start. Targeting the right audience with relevant messages and visuals that align with the company’s products and services forms the basis of a successful campaign. However, advertising on Instagram presents a more complex scenario due to its platform restrictions, such as a 30-second limit for video clips and the option to only include an image, link, or gallery in an ad that must be planned accordingly.
Many advertisers starting out encounter campaign failures due to:
Paid advertising on Instagram can be done through the app itself, although this is a more casual option. If you’re looking for professional advertising on the platform, it’s best to go through the Facebook Ads system and have a premier digital agency handle the campaign for the best outcomes. This is achieved by determining the main goal of the campaign, focusing on the desired audience, and generating appealing call-to-actions. When advertising on Instagram, it’s suggested to create advertisements in two sizes – one for the feed and another for stories and reels
Instagram is a leading social network. In Israel, the number of users is only increasing from year to year. Therefore, advertising on Instagram is in high demand for any business, especially for businesses whose target audience is between the ages of 20-45.
The success of our company is due to the handling ability and flexibility of the promotion and marketing firm in serving a company as large as ours. INCA was involved and contributed to the success of the project from the planning stage to the website building process. Even after the launch, the company continued to provide high-level service and expertise. With the support of INCA, our website was positioned towards high rankings based on the defined marketing objectives, which helped us achieve the desired business results.
Limor Barnea - Digital Manager - Strauss
INCA has miraculously improved our position on Google for the most important competitive keyword for us, which other companies have not been able to do before! INCA's promotional work for the Levy brothers ceramic importers is high quality and professional. Together we have been able to reach well thought out decisions for constant improvement as well as maintaining the good results.
Neta-li De-larena Curiel - Advertising and marketing manager - Levy brothers
INCA is providing two services for us – SEO and PPC. Their work on our SEO made TIME WATCH number one for our most important and competitive keyword, and kept it that way for years. At the same time, a successful marketing strategy with our Google ads campaign led to a significant increase in our leads quantity from smartphones.
Ronen Porat - CEO TIME WATCH
A year ago, INCA became a part of our journey as we launched our new website. We quickly came to understand the expertise of their team and delegated our digital efforts including website promotion, Google AdWords management, and social media to them. With their capable and reliable team, we conquered complex processes and earned outstanding results. To Yoav, Moran, Shiran and the entire supporting team, you are all experts in providing exceptional service and are always on hand to tackle any professional inquiries, issues or problems. Here's to continuing our collaboration and creating more successes.
Dana Namdar - Gome Gevim marketing manager
Moran, Yoav and everyone on the team, thank you for a professional service and warm and reliable attitude. We recommend you with love and affection.
Attorney Ron Halevy - Hagit Halevy lawfirm & CO
Top level service, working fast, great huma relations, and always with the finger on the pulse and professional as far as campaigns are concerned. We highly reccomend INCA.
Noy Rosen - Marketing manager - UBITECH
A team of professionals, that provide the peace of mind and the best feeling a client needs. Our work together proved time and time again that I am in the best and most caring hands. The high availability, the kind service, and the thorough, on time reports with recommendations moving forward are a dream.
Dana Tzanani - C Company
We have been working together for a long time and I would like to express my gratitude. Your service is amazing. Always available. Kind and ready to help with every request I have in the best way and in great speed. You give me peace of mind as far as media is concerned and I would like to thank you for that. Thank you very much.
Ofer Nehamia - DECOR TAPET - Logistics and purchase
I want to thank the great team at INCA. The number of new clients that we are getting has grown significantly. They provide fast, courteous, and professional service. I recommend them highly.
Limor Baram - Studio Baram - Owner
I want to thank INCA for a courteous and pleasant professional work. They have been accompanying us for several years in PPC advertising and there is no doubt that they provided us with good results. Apart from that, they always have their finger on the pulse and make sure that our sites are the most correct and relevant for advertising. Not long ago, we launched a new website and Moran accompanied us step by step with attention and professionalism so that the website would take off in the best possible way.. May we have many more years of joint and fruitful work.
Noa Kafri - Magnor electronic pest control
We started working together after knowing each other, and stayed thanks you the service and professionalism. We have the experience, the knowledge and the motivation to market the business ourselves, but after a while we decided that we needed professional support. INCA are much more than marketing experts; they are full partners in the success of the business. Sometimes we feel that they care about the development of our business much more than we do. Their professionalism stands out at any given moment, and beyond that - their availability, services, attention to detail and genuine concern for our success are what won us over. We are happy that we chose INCA as partners for the success of our business and feel that we have arrived at a professional home that has everything we need as a developing and growing business. Thank you.
Vered Segev - ECOLEADERS - School for training directors and talents
By providing guidance and support, we enable our clients to concentrate on the essentials.
