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LinkedIn is a social network that specifically targets the business world and helps professionals maintain their "professional aptitude," forge business relationships and collaborations, and gain relevant and targeted exposure. Contrary to its reputation as a job search tool, LinkedIn is a social network for all purposes. In contrast to Facebook, LinkedIn is a more focused channel that allows millions of users, suppliers, customers, and colleagues worldwide to receive relevant exposure.

Is LinkedIn Advertising Right for Your Business?

LinkedIn advertising is a valuable tool for anyone providing business services. From real estate agents and employment centers to designers, cleaning services, and marketers, businesses of all sizes can benefit from LinkedIn’s ability to expand their customer base and create job security. Even Jewelry designers can expand their business by promoting their services on LinkedIn’s platform to other businesses.

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What's the process of advertising on LinkedIn?

Advertising on LinkedIn utilizes a tool named “LinkedIn Campaign Manager,” which operates similarly to Facebook’s ad manager. Establishing the target audience, campaign budget, and campaign duration requires the expertise of a professional. Accurately defining the ad campaign results in considerable cost savings and improved conversion rates per click. However, understanding the three vital principles of a successful advertisement is crucial.

How do you start a LinkedIn advertising campaign?

When you open an account, you have the option to advertise using your personal LinkedIn page or a LinkedIn page associated with your business that includes its name and logo. When setting up the account, you will need to enter your credit card information and can track the performance of your ad campaign by reviewing the number of views and clicks, and make real-time changes as necessary (such as pausing or extending the campaign).

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How do you start a LinkedIn advertising campaign?

When you open an account, you have the option to advertise using your personal LinkedIn page or a LinkedIn page associated with your business that includes its name and logo. When setting up the account, you will need to enter your credit card information and can track the performance of your ad campaign by reviewing the number of views and clicks, and make real-time changes as necessary (such as pausing or extending the campaign).

How do you create effective advertising campaigns?

To create an effective LinkedIn advertising campaign, pay attention to the three fundamental principles of good content and a quality headline, timing your campaign, and targeting your audience. Additionally, utilize communication methods, include a link to your official website, and invest in a high-quality, professional or humorous video that promotes organic relationships with your audience. Doing so will help to amplify your campaign beyond the exposure generated by your advertising budget.

In conclusion, LinkedIn, the social network for professionals, is an all-encompassing platform that facilitates quality exposure for your business, increases your familiarity, and improves your distribution.

To optimize your outcomes, concentrate on producing top-quality, compelling, and interesting content. You can either spend your advertising budget intelligently or engage a professional LinkedIn consultant, who can synthesize the data for you and offer a relevant digital platform that can connect you with the correct target audience at the appropriate time.

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FAQ

LinkedIn is an ideal platform for B2B businesses, as it offers highly precise targeting capabilities, allowing advertisers to reach their desired audience with accuracy, including specific details such as company size and job titles.

Advertising on LinkedIn requires a fairly high budget. As with any platform, targeting a competitive audience will result in higher costs.

For additional information and to start planning your digital campaign,please reach out to us either by calling 1-700-70-90-71
or by filling out the contact form. We are here to assist you with any inquiries.

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Testimonials

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The success of our company is due to the handling ability and flexibility of the promotion and marketing firm in serving a company as large as ours. INCA was involved and contributed to the success of the project from the planning stage to the website building process. Even after the launch, the company continued to provide high-level service and expertise. With the support of INCA, our website was positioned towards high rankings based on the defined marketing objectives, which helped us achieve the desired business results.

Limor Barnea - Digital Manager - Strauss
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INCA has miraculously improved our position on Google for the most important competitive keyword for us, which other companies have not been able to do before! INCA's promotional work for the Levy brothers ceramic importers is high quality and professional. Together we have been able to reach well thought out decisions for constant improvement as well as maintaining the good results.

Neta-li De-larena Curiel - Advertising and marketing manager - Levy brothers
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INCA is providing two services for us – SEO and PPC. Their work on our SEO made TIME WATCH number one for our most important and competitive keyword, and kept it that way for years. At the same time, a successful marketing strategy with our Google ads campaign led to a significant increase in our leads quantity from smartphones.

Ronen Porat - CEO TIME WATCH
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A year ago, INCA became a part of our journey as we launched our new website. We quickly came to understand the expertise of their team and delegated our digital efforts including website promotion, Google AdWords management, and social media to them. With their capable and reliable team, we conquered complex processes and earned outstanding results. To Yoav, Moran, Shiran and the entire supporting team, you are all experts in providing exceptional service and are always on hand to tackle any professional inquiries, issues or problems. Here's to continuing our collaboration and creating more successes.

Dana Namdar - Gome Gevim marketing manager
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Moran, Yoav and everyone on the team, thank you for a professional service and warm and reliable attitude. We recommend you with love and affection.

Attorney Ron Halevy - Hagit Halevy lawfirm & CO
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Top level service, working fast, great huma relations, and always with the finger on the pulse and professional as far as campaigns are concerned. We highly reccomend INCA.

Noy Rosen - Marketing manager - UBITECH
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A team of professionals, that provide the peace of mind and the best feeling a client needs. Our work together proved time and time again that I am in the best and most caring hands. The high availability, the kind service, and the thorough, on time reports with recommendations moving forward are a dream.

Dana Tzanani - C Company
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We have been working together for a long time and I would like to express my gratitude. Your service is amazing. Always available. Kind and ready to help with every request I have in the best way and in great speed. You give me peace of mind as far as media is concerned and I would like to thank you for that. Thank you very much.

Ofer Nehamia - DECOR TAPET - Logistics and purchase
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I want to thank the great team at INCA. The number of new clients that we are getting has grown significantly. They provide fast, courteous, and professional service. I recommend them highly.

Limor Baram - Studio Baram - Owner
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I want to thank INCA for a courteous and pleasant professional work. They have been accompanying us for several years in PPC advertising and there is no doubt that they provided us with good results. Apart from that, they always have their finger on the pulse and make sure that our sites are the most correct and relevant for advertising. Not long ago, we launched a new website and Moran accompanied us step by step with attention and professionalism so that the website would take off in the best possible way.. May we have many more years of joint and fruitful work.

Noa Kafri - Magnor electronic pest control
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We started working together after knowing each other, and stayed thanks you the service and professionalism. We have the experience, the knowledge and the motivation to market the business ourselves, but after a while we decided that we needed professional support. INCA are much more than marketing experts; they are full partners in the success of the business. Sometimes we feel that they care about the development of our business much more than we do. Their professionalism stands out at any given moment, and beyond that - their availability, services, attention to detail and genuine concern for our success are what won us over. We are happy that we chose INCA as partners for the success of our business and feel that we have arrived at a professional home that has everything we need as a developing and growing business. Thank you.

Vered Segev - ECOLEADERS - School for training directors and talents
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