Reach potential customers in Israel with Google Ads campaigns built around your offer, audience and business goals. INCA plans, manages and optimizes paid campaigns for businesses seeking enquiries, sales or greater visibility in the Israeli market. Whether your company is based locally or abroad, we start with what you want to achieve and how potential customers make decisions.
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Experience INCA's Innovative Solutions for High-Converting Google Campaigns and Reap the Benefits of Advertising Today!
Google Search Campaigns
Reach people actively searching for relevant products and services, with ads connected to appropriate landing pages.
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Remarketing Campaigns
Reconnect with previous visitors through eligible audiences and campaign formats, where consent and platform requirements allow.
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Display Campaigns
Build awareness and reach relevant audiences across the Google Display Network, with targeting and placement reviews aligned with your goals.
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YouTube Campaigns
Use video advertising to introduce your offer, explain your product or support a wider campaign strategy.
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Based on our track record of running successful paid advertising campaigns on Google, INCA has become a certified partner of Google Ads. That means you can count on us to deliver quality service.
Understand Your Goals
We discuss your offer, target customers and what a valuable enquiry or sale looks like for your business.
Research and Plan
We review search demand, competitors and existing account data, then define campaign priorities and an initial budget allocation.
Prepare Ads, Landing Pages and Measurement
We develop campaign messaging, review the landing-page experience and agree which actions should be tracked as conversions.
Manage Beyond the Launch
Launching the campaign is the starting point.
We review search terms, exclusions, creative, budget allocation and conversion performance, according to the campaign type and available data. We also assess whether the landing page supports the offer.
Report on Business-Relevant Results
We review spend, conversions and cost per result. Where lead-quality or sales data is available, we use it to assess which activity brings greater business value.
Paid promotion on Google pertains to the ads that exhibit on the search engine results pages, typically above or adjacent to the usual search results, and in a comparable format. Essentially, when you advertise on Google, you must select relevant keywords that your potential customers may use to search for the product or service you provide and produce an ad that will manifest in the search results when those words are searched for.
However, the process can become complex for businesses since they are not the only advertisers vying for exposure to users searching for specific keywords. To resolve this, Google created an auction system that determines which ads appear in the search results. Advertisers submit bids indicating the price they will pay for each click on their ad, which is known as pay-per-click (PPC). The greater the bid, the more likely the ad will be displayed. However, unlike traditional auctions, Google considers an additional factor called “quality score” when selecting the winning ad.
We agree which outcomes matter before assessing campaign performance. For lead generation, that means distinguishing an enquiry from a qualified opportunity. For ecommerce, it means reviewing purchases and revenue alongside acquisition costs.
Where available, sales-team feedback and CRM data help us understand what happens after the conversion. Supporting actions, such as downloads or contact-button clicks, are reported separately from completed enquiries and sales.
We review the reliability and limitations of the measurement setup. Media spend, management fees and any additional work are defined in the agreed scope.
To create an effective advertising journey, it’s important to distinguish between two types of campaigns. The first is search network advertising, which enables you to reach customers who are actively searching for your product or service on the search engine, and your ad will be displayed above or below the organic search results. The second type is media network advertising, which encompasses over two million sites as of 2020 and provides the opportunity to reach customers who are browsing sites relevant to the topic, even if they haven’t searched for your service. For instance, if you visit a website that features tourism-related articles, you’ll notice that Google displays ads for flights, hotels, and popular tourist attractions.
If you’re planning to advertise on Google, but are unsure of which network to choose, here are some ome general guidelines: If you provide a service with a high search volume, like pest control or car rentals, then advertising on the search network is ideal for you. On the other hand, if you’re promoting products that people buy impulsively or throughout the year, like fashion brands or digital products, then a combination of search and media network advertising will be more effective.
In most cases, the answer to this question is yes. If you are confident that people are searching for your product or service online, then there are various advantages for all sizes of businesses to take advantage of paid promotion. However, it is crucial to acknowledge that the competition for advertising on Google is fierce, and you need to have a comprehensive understanding of the system to pinpoint the right audience. To obtain the best possible return on your advertising budget, invest time in learning how to develop an effective campaign or engage the services of a professional with relevant experience before you launch your first campaign.
Search terms, keyword targeting and negative keywords.
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Whether campaign settings match the customers and areas you want to reach.
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Whether the message, offer and next step are clear and consistent.
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Whether the account measures meaningful actions accurately.
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Which campaigns and segments deserve more investment based on performance.
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There are two primary options for promoting your website on Google: organic promotion using SEO and paid promotion. While organic promotion can help drive traffic to your site without paying for each click, it demands a significant investment of time and resources in creating content, building links, and other actions to rank among the top search results on the first page. This process is typically slow and can take several months or longer. In addition, many website owners who try to do it themselves without the assistance of a promotion company never make it to the first page. Moreover, organic promotion does not allow you to feature in the media network designated for paid advertisers only.
On the other hand, paid promotion offers a wider variety of ad types than the organic search results that come with organic promotion. Your ad will appear within 24 hours, enabling you to launch a campaign quickly. In addition, advanced targeting options are available based on factors such as age, gender, location, and interests. You have the flexibility to start and stop paid promotion on Google as needed, and tailor the budget and operating schedule to suit your business needs. Unlike organic promotion, which may require significant time and resources without guaranteeing results, paid promotion is more likely to generate immediate outcomes.
INCA has been providing digital marketing services since 2008. We connect campaign management with your offer, customer journey and business priorities.
Your dedicated account manager coordinates the activity and discusses the findings with you. Reporting explains what happened, what we learned and which actions we recommend next.
We use your feedback on enquiries and sales to guide decisions, helping keep the campaign aligned with the needs of your business.
Yes. We can discuss your offer, target customers in Israel and the requirements for running campaigns in the local market.
That depends on your audience. We review search behaviour, messaging and landing pages before recommending the relevant language approach.
There is no single budget that fits every business. We assess your goals, market and campaign scope before recommending a starting point.
We can review its structure, targeting, ads, conversion tracking and available performance data to identify priorities for improvement.
Campaigns can begin collecting data after approval and launch, but useful performance assessment takes time. Results depend on demand, competition, budget, the offer and the landing-page experience.
For additional information and to start planning your digital campaign,please reach out to us either by calling 1-700-70-90-71
or by filling out the contact form. We are here to assist you with any inquiries.
The success of our company is due to the handling ability and flexibility of the promotion and marketing firm in serving a company as large as ours. INCA was involved and contributed to the success of the project from the planning stage to the website building process. Even after the launch, the company continued to provide high-level service and expertise. With the support of INCA, our website was positioned towards high rankings based on the defined marketing objectives, which helped us achieve the desired business results.
Limor Barnea - Digital Manager - Strauss
INCA has miraculously improved our position on Google for the most important competitive keyword for us, which other companies have not been able to do before! INCA's promotional work for the Levy brothers ceramic importers is high quality and professional. Together we have been able to reach well thought out decisions for constant improvement as well as maintaining the good results.
Neta-li De-larena Curiel - Advertising and marketing manager - Levy brothers
INCA is providing two services for us – SEO and PPC. Their work on our SEO made TIME WATCH number one for our most important and competitive keyword, and kept it that way for years. At the same time, a successful marketing strategy with our Google ads campaign led to a significant increase in our leads quantity from smartphones.
Ronen Porat - CEO TIME WATCH
A year ago, INCA became a part of our journey as we launched our new website. We quickly came to understand the expertise of their team and delegated our digital efforts including website promotion, Google AdWords management, and social media to them. With their capable and reliable team, we conquered complex processes and earned outstanding results. To Yoav, Moran, Shiran and the entire supporting team, you are all experts in providing exceptional service and are always on hand to tackle any professional inquiries, issues or problems. Here's to continuing our collaboration and creating more successes.
Dana Namdar - Gome Gevim marketing manager
Moran, Yoav and everyone on the team, thank you for a professional service and warm and reliable attitude. We recommend you with love and affection.
Attorney Ron Halevy - Hagit Halevy lawfirm & CO
Top level service, working fast, great huma relations, and always with the finger on the pulse and professional as far as campaigns are concerned. We highly reccomend INCA.
Noy Rosen - Marketing manager - UBITECH
A team of professionals, that provide the peace of mind and the best feeling a client needs. Our work together proved time and time again that I am in the best and most caring hands. The high availability, the kind service, and the thorough, on time reports with recommendations moving forward are a dream.
Dana Tzanani - C Company
We have been working together for a long time and I would like to express my gratitude. Your service is amazing. Always available. Kind and ready to help with every request I have in the best way and in great speed. You give me peace of mind as far as media is concerned and I would like to thank you for that. Thank you very much.
Ofer Nehamia - DECOR TAPET - Logistics and purchase
I want to thank the great team at INCA. The number of new clients that we are getting has grown significantly. They provide fast, courteous, and professional service. I recommend them highly.
Limor Baram - Studio Baram - Owner
I want to thank INCA for a courteous and pleasant professional work. They have been accompanying us for several years in PPC advertising and there is no doubt that they provided us with good results. Apart from that, they always have their finger on the pulse and make sure that our sites are the most correct and relevant for advertising. Not long ago, we launched a new website and Moran accompanied us step by step with attention and professionalism so that the website would take off in the best possible way.. May we have many more years of joint and fruitful work.
Noa Kafri - Magnor electronic pest control
We started working together after knowing each other, and stayed thanks you the service and professionalism. We have the experience, the knowledge and the motivation to market the business ourselves, but after a while we decided that we needed professional support. INCA are much more than marketing experts; they are full partners in the success of the business. Sometimes we feel that they care about the development of our business much more than we do. Their professionalism stands out at any given moment, and beyond that - their availability, services, attention to detail and genuine concern for our success are what won us over. We are happy that we chose INCA as partners for the success of our business and feel that we have arrived at a professional home that has everything we need as a developing and growing business. Thank you.
Vered Segev - ECOLEADERS - School for training directors and talents
By providing guidance and support, we enable our clients to concentrate on the essentials.
